About Us

Inc42 is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem. We work with the mission to empower, connect & grow the Indian Startup Ecosystem by providing a deep understanding of the startup economy through data-backed news and analysis.

Inc42 is the authoritative voice of the Indian Startup Ecosystem and it has brought to light the amazing stories of thousands of startups, entrepreneurs, technological innovations, businesses and many other constituents of the startup ecosystem.

Starting 3 years ago from scratch, Inc42 has now become the gateway to the Indian startup ecosystem, having published more than 13,000 stories and touching the lives of more than 10 Million people in India every month.

Role Description

As an SEO Executive you’ll be part of the marketing team with the complete responsibility of all the onsite and offsite SEO activities.

Key Responsibilities

  • Updating the onsite SEO of all the daily stories published on Inc42.
  • Maintaining and updating the list of prime keywords where Inc42 stories shows up at the top of the result and ensuring it stays there.
  • Coordinating and educating the editorial team on the usage of relevant keywords, backlinking and interlinking in the stories to improve the SEO ranking.
  • Track and maintain periodical reports on the overall SEO performance of various pages and keywords of Inc42.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Implementing the link building strategies
  • Work with the tech team to ensure SEO best practices are properly implemented on newly developed code.

Skill Requirements

  • Exceptional writing skills are of paramount importance. You should be able to write engaging micro content.
  • At least 2 years of proven SEO experience.
  • Strong knowledge of ranking factors and search engine algorithms.
  • Strong experience with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
  • In-depth experience with SEO tools like Google Webmaster, SEMrush, Moz etc.
  • In-depth experience with website analytics tools like Google Analytics, Mixpanel, Clevertap etc
  • A deep understanding of mobile strategy and how it relates to SEO.
  • Strong understanding of A/B testing and multivariate testing.
  • Working knowledge of HTML, CSS is required. If you know Javascript, that’s a bonus.
  • Solid understanding of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO

Professional Competencies

  • Passion for SEO and internet marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills


Candidates from all disciplines are welcome to apply. Personality and past experience are the dominant parameters for this role.

Perks of Joining us

  • Open & autonomous environment so you can work in a true startup culture.
  • Get to work with some of the best minds of Indian startup ecosystem (our team & investors).
  • Umpteen opportunities for personal and professional growth because you’ll be a part of the most coveted events & activities organised by Inc42 such as our annual flagship event - The Junction
  • Play an important role in shaping the startup ecosystem of India and bring your ideas to life which will propagate among the millions of readers of Inc42.

Target start date: Immediate.

Location: This role is based out of our office in New Friends Colony, Delhi.

Note: We are a six day working company. Please apply only if you can fulfil this minimum requirement.