About us

Inc42 is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem. We work with the mission to empower, connect & grow the Indian Startup Ecosystem by providing a deep understanding of the startup economy through data-backed news and analysis.

Inc42 is the authoritative voice of the Indian Startup Ecosystem and it has brought to light the amazing stories of thousands of startups, entrepreneurs, technological innovations, businesses and many other constituents of the startup ecosystem.

Starting 3 years ago from scratch, Inc42 has now become the gateway to the Indian startup ecosystem, having published more than 13,000 stories and touching the lives of more than 10 Million people in India every month.

Role Description

Inc42 is looking to add a social media specialist to our growing marketing team. A person who is inherently social and is passionate about driving acquisition, engagement and retention through the power of social media platforms.

Inc42 has a thriving online community of millions of people and we’re looking for an experienced social media marketer who can engage, entertain and educate our community while further strengthening the brand image of Inc42.

You’ll be the face of our social media channels and responsible to present our message to millions of our community members.

Key Responsibilities

  • Execute our social media strategy using various social platforms like Facebook, Twitter, Linkedin, Instagram etc, in line with company’s overall marketing strategy.
  • Generate, edit, publish and share content on a daily basis that builds meaningful connections and encourages community members to take action.
  • Managing conversations with our online community on various platforms.
  • Analyze, review, and report on effectiveness of campaigns. Regular analysis of social media campaigns and reporting.
  • Moderate all user-generated content in line with the moderation policy for each community
  • Boost our acquisition and engagement efforts with the use of advertising, especially Facebook ads.
  • Monitor trends in social media and utilise them for daily marketing.
  • Maintaining and executing social media calendar.
  • Develop online partnerships for cross promotions.

Skill Requirements

  • Deep understanding of what type of content works best on what platform.
  • Excellent writing, language and communication skills. MANDATORY
  • A thorough understanding of SEO and how it ties into social media.
  • A prior experience of generating leads using the power of social.
  • A good understanding of influencer marketing
  • Highly organised, efficient and an eye for details.
  • A deep understanding of AARRR funnel and how to use it in marketing.


We’re ideally looking for a person with 3 or more years of solid experience in marketing agencies or media industry.


Candidates from all disciplines are welcome to apply. Personality and past experience are the dominant parameters for this role.

Perks of Joining us

  • Open & autonomous environment so you can work in a true startup culture.
  • Competitive salary based on your experience.
  • Get to work with some of the best minds of Indian startup ecosystem (our team & our investors).
  • Umpteen opportunities for personal and professional growth because you’ll be a part of the most coveted events & activities organised by Inc42 such as our annual flagship event - The Junction
  • Play an important role in shaping the startup ecosystem and the society by contributing to Inc42 and bringing your ideas to life which will propagate among the millions of readers of Inc42.

Target start date: Immediate

Number of positions: 1

Location: This role is based out of our office in New Friends Colony, Delhi.

Note: We are a six day working company. Please apply only if you can fulfill this minimum requirement.