About us

Inc42 is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem. We work with the mission to empower, connect & grow the Indian Startup Ecosystem by providing a deep understanding of the startup economy through data-backed news and analysis.

Inc42 is the authoritative voice of the Indian Startup Ecosystem and it has brought to light the amazing stories of thousands of startups, entrepreneurs, technological innovations, businesses and many other constituents of the startup ecosystem.

Starting 3 years ago from scratch, Inc42 has now become the gateway to the Indian startup ecosystem, having published more than 13,000 stories and touching the lives of more than 10 Million people in India every month.

Role description

We’re looking for our future perfect hire to stand with us in our mission of helping businesses navigate and thrive in the technology revolution.

With this role, you’ll be the #4 marketing team member whose main responsibilities will be a mix of marketing operations, building our community (both offline & online) and helping our marketing team by taking responsibility of 1-2 online marketing channels (preferably social media and/or email marketing).

Desired Skills & Experience

Some of our expectations from this role -

  • You are highly organised. This is a prerequisite because this role will demand it.
  • You’re a social person who is good at making conversations and understands how to build relationship with influencers. This is required because you’d be meeting a lot of influencers while managing our events.
  • Become a bridge and help us sync the experiences of our offline products (events) with our online product (Inc42 website)
  • You’re a good copywriter and a storyteller
  • Strong experience of boosting engagement via social media - keeping track through reporting, running & tracking engagement campaigns, influencer marketing, partnerships etc.
  • Strong experience with email marketing - implementing automation strategies, managing & improving our newsletters, audience segregation and hyper-specific targeting
  • Good understanding of marketing psychology and its practical usage
  • A good understanding of the start-up world, specially understanding of SaaS economics such as LTV, CAC, payback period, etc.
  • Proven track record of bringing new ideas to the table. We need somebody on the team who can reinvent things and not only execute on known strategies
  • Prefers autonomy. You enjoy an environment where you’re making your own decisions; not being told what to do next

Qualifications

  • At least 2 years of tangible marketing experience
  • Candidates from all disciplines are welcome to apply. Personality and past experience are the dominant parameters for this role.


Perks of Joining us

  • Open & autonomous environment so you can work in a true startup culture
  • Competitive salary based on your experience
  • Get to work with some of the best minds of Indian startup ecosystem (our team & our investors)
  • Umpteen opportunities for personal and professional growth because you’ll be a part of the most coveted events & activities organised by Inc42 such as our annual flagship event - The Junction
  • Play an important role in shaping the startup ecosystem and the society by contributing to Inc42 and bringing your ideas to life which will propagate among the millions of readers of Inc42


Target start date: Immediate

Number of positions: 2

Location: This role is based out of our office in New Friends Colony, Delhi.

Note: We are a six day working company. Please apply only if can fulfil this minimum requirement.