About Us

Inc42 is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem. We work with the mission to empower, connect & grow the Indian Startup Ecosystem by providing a deep understanding of the startup economy through data-backed news and analysis.

Inc42 is the authoritative voice of the Indian Startup Ecosystem and it has brought to light the amazing stories of thousands of startups, entrepreneurs, technological innovations, businesses and many other constituents of the startup ecosystem.

Starting 3 years ago from scratch, Inc42 has now become the gateway to the Indian startup ecosystem, having published more than 13,000 stories and touching the lives of more than 10 Million people in India every month.

BrandLabs is the brand marketing arm of Inc42 Media. BrandLabs applies Inc42’s unique perspective and the deep understanding of its audience to create compelling stories. This, in turn, serves as a powerful tool to acquire the mindshare of the target audience for brands, boosting brand value and recall simultaneously. Inc42 works closely with brands to tell their story through a mix of digital and offline campaigns.

Role description

Inc42 Media is looking for a passionate writer-cum editor for its BrandLabs team.

The content created for BrandLabs matches the editorial standards at Inc42 in writing style, depth, and research. The person should be excited about branded content and advertising as a medium and should be able to uniquely position a brand amid the industry noise. You’ll be responsible for ideation, writing, and production of both text and video stories.

Key Responsibilities

  • Holding discussions with clients, understanding their needs, writing clear and concise story briefs and getting them approved by clients
  • Writing deep, research-based, factually correct articles on various industries, in line with client needs
  • Editing existing and new BrandLabs content
  • Working in conjunction with the team to shape stories and visualise them as packages complete with images, infographics, podcasts, any other audiovisual elements that add value to them
  • Ensuring the workflow schedule is adhered to, liaising with edit, design, and production teams for smooth distribution and execution of work
  • Ensuring story deadlines are met
  • Ensure that the written and edited stories are of a superior standard, both in substance and language, are contextual, and factually correct
  • Act as the gatekeeper of the quality of all BrandLabs content published on the website and social media channels
  • Set up the stories on the content management system (WordPress), ensure SEO, and publish stories as per the editorial schedule
  • Assist in strategic planning and execution of special BrandLabs projects, events, funding and ecosystem reports, etc

Desired skills

  • Must have a solid command on English with a good flair for writing and editing
  • Must understand the nuances of branded content
  • Must be aware of the advertising ecosystem
  • Must be able to conceptualise ideas in line with a brand’s strategy and ethos
  • Must be a creative person who has a solid understanding of digital as a platform


  • Minimum 2-4 years of experience in branded content, native advertising, as a writer-cum-editor.


Candidates from all disciplines are welcome to apply. Personality and past experience are the dominant parameters for this role.

Perks of Joining us

  • Open and autonomous environment so you can work in a true startup culture
  • Competitive salary based on your experience
  • Get to work with some of the best minds of Indian startup ecosystem (our team and our investors)
  • Umpteen opportunities for personal and professional growth because you’ll be a part of the most coveted events & activities organised by Inc42 such as our annual flagship event The Junction
  • Play an important role in shaping the startup ecosystem and the society by contributing to Inc42 and bringing your ideas to life which will propagate among the millions of readers of Inc42.

Target start date:

Number of positions: 1

Location: New Delhi/ Bengaluru. The incumbent shall report to the AVP - Brandlabs, who is based out of Bengaluru.

Note: We are a six day working company. Please apply only if you can fulfill this minimum requirement.