About us

Inc42 is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem. We work with the mission to empower, connect & grow the Indian Startup Ecosystem by providing a deep understanding of the startup economy through data-backed news and analysis.

Inc42 is the authoritative voice of the Indian Startup Ecosystem and it has brought to light the amazing stories of thousands of startups, entrepreneurs, technological innovations, businesses and many other constituents of the startup ecosystem.

Starting 3 years ago from scratch, Inc42 has now become the gateway to the Indian startup ecosystem, having published more than 13,000 stories and touching the lives of more than 10 Million people in India every month.

BrandLabs, is the brand marketing arm of Inc42 Media. BrandLabs applies Inc42’s unique perspective and the deep understanding of its audience to create compelling stories — from concept to production to distribution. This in turn serves as a powerful tool to acquire mindshare of the target audience for brands, boosting brand value and recall simultaneously.

Role description

Inc42 Media is looking for passionate writers for its BrandLabs team, the branded content arm of Inc42. Inc42 works closely with brands to tell their story through a mix of written-articles, videos and events. The content created for BrandLabs matches the editorial standards at Inc42 in writing style, depth and research. The person should be excited about branded content and advertising as a medium and should be able to uniquely position a brand amidst the industry story. You’ll be responsible for ideation and conceptualisation of concepts for brands, story-writing and story production, video scripting and production.

Key Responsibilities

  • Must have a solid command on english language with a good flair for writing and editing.
  • Must be aware about the advertising ecosystem.
  • Should be able to network with various key account holders in digital media & advertising agencies.
  • Conceptualize ideas to marry brand and content.
  • You should be a creative person who has a solid understanding of digital as a platform and should be able to think of best suited content for the medium.


  • Minimum 2-4 years of experience in branded content, native advertising as a writer cum editor.


Candidates from all disciplines are welcome to apply. Personality and past experience are the dominant parameters for this role.

Perks of Joining us

  • Open & autonomous environment so you can work in a true startup culture.
  • Competitive salary based on your experience.
  • Get to work with some of the best minds of Indian startup ecosystem (our team & our investors).
  • Umpteen opportunities for personal and professional growth because you’ll be a part of the most coveted events & activities organised by Inc42 such as our annual flagship event - The Junction
  • Play an important role in shaping the startup ecosystem and the society by contributing to Inc42 and bringing your ideas to life which will propagate among the millions of readers of Inc42.

Target start date: Immediate

Number of positions: 1

Location: This is a work from home opportunity in Bengaluru. The incumbent shall report to the AVP-Brandlabs, who is based out of Bengaluru.

Note: We are a six day working company. Please apply only if you can fulfil this minimum requirement.